ACER x THRONOS
ACER PREDATOR | THRONOS
Acer UK & Microsoft commissioned a 3 part reality series for the Acer Predator Gaming UK YouTube Channel. The show was built around Insight Media Productions creative vision. Take one of the most extreme and over the top gaming technologies ever created, the Thronos, and make it accessible to the public by giving one away, along with a complete Acer Predator gaming PC rig to one lucky winner in the UK.
The first episode featured key talent from the gaming org, 4CAST. The internationally renowned cricket superstar Ben Stokes among others from the org participated in a gaming tournament unlike any other. Talent was pitched against Talent in competitive games featured from the XBOX PC GAME PASS
Insight Media Productions oversaw creative direction, scripting, production and post of the entire series.
CLIENTS
ACER UK
MICROSOFT
XBOX
4CAST
DELIVERABLES
2x REALITY EPISODES
9x Instagram Reels/Tiktoks
MOTION GFX
CONTENT ARTWORK
GOALS
Promote Key Acer Hardware | Predator Helios 16 Laptop
Demonstrate The Power Of Key Hardware In Sim Racing Esports Context
Establish Connections Between The Needs Of Professionals & Consumers
Leverage Brand Identities Through Collaboration
Generate Organic Engagement For Brand Social Media
THRONOS | EPISODE 3
In this third episode, ACER, MICROSOFT & XBOX give away an entire THRONOS setup to one lucky winner. The show follows the host, Keanan, as he oversees the delivery and setup of this monster gaming rig.
The winner was chosen by Ben Stokes and Mathew Potts (4CAST) after fans had submitted their current gaming setups on instagram using #predatorthronos. Those most in need of an upgrade were whittled down until it was decided this family were the ones to receive the giveaway.
By tying the competition to Instagram and YouTube follows/subscriptions, the series helped drive genuine engagement to the brand social channels.
ARTWORK & GFX
Concurrent with video production, Insight Media Productions also produced key imagery for the clients social media and Motion GFX.
This work included:
Video Content Thumbnails
Logo Animations
Lower 3rds
Scene Transitions
